SBA Monthly Webinars

30 Dec, 2019 | Training | 0 Comments | Return|

Upcoming Webinars – January 2020


2020’s Hottest Businesses, Markets & Trends

Tuesday, December 31, 2019 from 1pm to 2pm EST

As we enter a new decade, consumer expectations are changing. Is your small business keeping up?

In this webinar, presented by small business expert and best-selling author Rieva Lesonsky,  you’ll learn about the hottest new small businesses and industries, how to target different generations of consumers, the newest consumers and business trends and how your small business can best adapt and more, such as:

  • The meaning of BOPUS & who’s using it the most
  • Why the smartphone is the new storefront
  • The retail surge inspired by Marie Kondo
  • Get the scoop on “adult” ice cream
  • And more




Women Owned Small Business Contracting (WOSB) Certification

Wednesday, January 8, 2020 from 11am to 12pm EST

The Women Owned Small Business (WOSB) program is designed to help more women owned small businesses to win federal contracts by providing a level playing field for WOSBs to compete. This class provides an overview of the WOSB and EDWOSB Federal Contracting Program as well as eligibility requirements. All small businesses that are interested in submitting an offer on a solicitation that has been set aside for WOSBs under the WOSB Program must complete this certification prior to submitting the offer. This class also covers recent regulatory changes regarding sole source authority and self-certification.




Marketing For People Who Hate Marketing

Thursday, January 16, 2019 from 1pm to 2pm EDT

For anyone that feels overwhelmed by marketing, let alone creating a marketing department, this is for you. We will look at the four steps you can take to build or update your marketing department using both the latest digital tools and traditional methods. During this training you will:

  • Develop a roadmap for reinventing your Marketing Department
  • Learn the nine sections of a modern CRM-based marketing plan
  • Learn steps to take to delegate and automate your marketing




Get Predictable Returns with a Recurring Revenue Business Model

Thursday, January 16, 2020 from 2pm to 3pm EST

Companies that can create a more predictable stream of revenue from customers have the ability to better plan, reduce stress, and improve profitability. 

The concept of a recurring revenue business is quite appealing but it can be unsuccessful if entrepreneurs don't know the metrics that need to be managed.

In this session, presented by finance expert and partner at Stride Russel Benaroya, you will learn:

  • Example of recurring revenue businesses and which models might fit your current product or service

  • The pros and cons of recurring revenue and how to manage the risks

  • The important metrics to understand and influence in order to grow revenue and profitability




Marketing Your Business to the Federal Government

Wednesday, January 15, 2020 from 11am to 12pm EST

This class focuses on improving your probability of being “found” by Federal contracting offices and large Federal Prime Contractors.

The discussion includes:

  • • Which website is used by contracting entities to source contractors
  • • Which NAICS codes and how many should you use
  • • What is a good “Capability Statement”
  • • What is most important to a Contracting Officer and Selecting Official
  • • How to improve your website




Smart Credit Card Strategies for Entrepreneurs

Tuesday, January 28, 2020 from 1pm to 2pm EST

More than half of entrepreneurs use credit cards in their small business. While credit cards can be a great tool for managing cash flow, helpful as a short-term loan option and even earn you some sweet rewards, there are also costly pitfalls you’ll want to be certain to avoid.

In recognition of Financial Wellness Month, SCORE and Nav are collaborating to bring you important insights and best practices for managing the use of credit cards in your business that work to your advantage.

Join credit expert and Nav's Education Director Gerri Detweiler who will discuss:

  • The best ways to leverage credit cards for entrepreneurs
  • How to qualify for the best business credit cards, whether you’re a startup or in business
  • How different cards affect your credit scores
  • The key differences between personal and business cards
  • Essential strategies when giving cards to employees or business partners
  • Choosing and maximizing rewards
  • A common credit card mistake many small business owners make, and the plastic you should be cautious about using




Trademarks & Copyrights - Is Your Brand Protected?

Thursday, January 30, 2020 from 1pm to 2:15pm EST

Your brand is your reputation, your promise to your customers, your values and how you live those values every day.

Join Deborah Sweeney, a former corporate and intellectual property attorney turned entrepreneur, and learn how to protect your brand from imitators and competitors at our next webinar.

You’ll learn:

  • Why you need trademarks and copyrights
  • The process for obtaining them
  • What type of content can be protected and more









Get Your Nomination in Today

Don’t be shy, we want you to brag. The SBA is accepting nominations for its 2020 National Small Business Week Awards, including the annual Small Business Person of the Year. Tell us your story for a chance to receive one of the nation’s highest honors for small business achievement.

Submit your nomination



Marketing Mistakes That Can Haunt Your Business

Ghosts, goblins and ghouls aren’t the only things that can haunt small business owners. Many entrepreneurs fall prey to some common marketing mistakes that can have terrifying results for their businesses. Are you letting one of these marketing mess-ups scare your customers away?

Read more 



Market Research

You have a great product or service, but who are your customers and how can you reach them? Take SBA's FREE online course for an overview of how to identify your customers and how to market to them.

How to Buy a Business

Are you thinking about buying a business? Take SBA's FREE online training for an overview of how to determine the value of a business and how to transfer ownership of a business.


How to Prepare a Loan Package

Are you thinking about securing a loan for your small business? Take SBA's FREE online training for an overview of how to prepare a loan package.Launch the course



Blogs and Recorded Business Training Videos


Answers to 5 Questions about Overtime Rules


Recorded webinars from SCORE - https://www.score.org/recorded-webinars

SBA Learning Center - https://www.sba.gov/learning-center


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Enhancing the quality of life in Highlands County by attracting a variety of new businesses and increasing industrial investment, all while facilitating the retention and successful expansion of existing businesses and industry.

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Economic Development
Highlands County Board of County Commissioners
(P) 863.402.6924
(F) 863.402.6651