Upcoming Webinars – December 2019
Bookkeeping Basics for Small Business
Tuesday, December 3, 2019 from 4pm to 6pm EST
This webinar will go over the fundamentals of financial record keeping in relation to real-time, automated, software such as QuickBooks Online, and others. Prior experience is not required. Seasoned business owners, as well as new entrepreneurs, are encouraged to take the course. Quizzes and samples are included. Topics Covered: Why Accounting is Important; Types of businesses; Types of accounting software; Terminology; Accounting Practices; Payroll; Accounts Receivable & Accounts Payable; Inventory; Chart of Accounts; Trial Balances; Bank Reconciliation; Major financial statements.
Fun is Powerful - Transform Your Creative Ideas Into Innovation and Profit
Thursday, December 5, 2019 from 1pm to 2pm EST
Are the constant demands of running your own business zapping your creativity?
Discover how every business under the sun can derive new energy—and create new innovative possibilities—by tapping into the principles of creativity.
Robin Blakely, CEO of Creative Center of America, will demonstrate an easy-to-understand strategy that inspires creative thought, focuses creative thinking on innovation, and ultimately leads businesses to better bottom lines.
You’ll learn how to:
- Visualize your business strategy like a gameboard with universal roles, goals, and rules
- Define what needs strengthening in your brand’s storyline
- Find the creative energy you need to realize your professional potential
- Reclaim your passion for what you do and apply your wild ideas to growing your business
Sales Training – Learn to Sell
Friday, December 6, 2019 from 11am to 12:30pm EDT
This class applies to business owners and their salespeople.
- Grow your revenue, one customer at a time
- Increase your average sale
- “Close the sale”
- Help an irate customer
- Create a better experience for your customer
Learn about the sales process. Help customers choose your products and services. How much is a customer worth? Why do you lose customers? How do we get more sales per transaction? You will learn these things and more. This class is taught by a business professional with many years of coaching and sales experience. Most of the sales knowledge passed on in this class applies regardless of your products or services.
Technical Strategies for Your Non-Profit’s Success
Tuesday, December 10, 2019 from 1pm to 2 noon EST
We live in an age where technology is taking over, where the simple paper processes and email systems are just not cutting it anymore.
In this webinar, Non-Profit Community Leader Tim Edingfield will be discussing the 4 C’s for a non-profit’s success (Communication, Collaboration, Centralization, and Customization). Specifically, as it relates to finding a software solution that meets your needs.
Attendees of this webinar will be able to walk away with:
- A list of technical requirements for their platform of choice
- Real use cases from other non-profits that have come before them
- An idea of what to expect when first exploring the No/Low code arena
- Step-by-Step instructions for evaluating software
How to Win Buyers and Influence Sales with Value
Thursday, December 12, 2019 from 1pm to 2pm EST
It’s no longer okay to build a business that provides sub-par products and services. Consumers are more educated than ever, and social influence continues to play a larger part in how fast a business grows, or dies.
In this webinar, presented by SCORE Certified Mentor Brandon Shaefer, you’ll learn what , when and how to create value that will win over buyers and increase your sales.
Key topics covered will include:
- Consistency, persistence, and insistence
- Ways to differentiate yourself in a crowded market
- Using data to create up-sell opportunities
- Asking the right questions to get to the next sales stage
- Mastering initial appointments
- Running productive meetings
- Providing excellent customer service
This is an absolute must-attend webinar for anyone that’s looking to move their business from 5-figures, to 6-figures. Post-webinar handouts will be provided to the live webinar participants to help keep you on track.
Simple Steps to Funding
Thursday, December 19, 2019 from 1pm to 2:15pm EST
Financing is one of the most important issues facing small businesses today.
During this webinar, you will learn about the various sources of funds in the marketplace, the best place to start, what the lenders look for when reviewing a funding application and the key ingredients for success when borrowing money.
- The workshop will also cover:
- sources of equity and how to use equity as an alternative to borrowing funds.
- bank financing and SBA Loan guarantee
Access webinar up to 10 minutes prior to start time. Click or copy & paste access link into browser to attend. Instructions for connecting to audio will be presented on screen.
2020’s Hottest Businesses, Markets & Trends
Tuesday, December 31, 2019 from 1pm to 2pm EST
As we enter a new decade, consumer expectations are changing. Is your small business keeping up?
In this webinar, presented by small business expert and best-selling author Rieva Lesonsky, you’ll learn about the hottest new small businesses and industries, how to target different generations of consumers, the newest consumers and business trends and how your small business can best adapt and more, such as:
- The meaning of BOPUS & who’s using it the most
- Why the smartphone is the new storefront
- The retail surge inspired by Marie Kondo
- Get the scoop on “adult” ice cream
- And more
Get Your Nomination in Today
Don’t be shy, we want you to brag. The SBA is accepting nominations for its 2020 National Small Business Week Awards, including the annual Small Business Person of the Year. Tell us your story for a chance to receive one of the nation’s highest honors for small business achievement.
Submit your nomination
Marketing Mistakes That Can Haunt Your Business
Ghosts, goblins and ghouls aren’t the only things that can haunt small business owners. Many entrepreneurs fall prey to some common marketing mistakes that can have terrifying results for their businesses. Are you letting one of these marketing mess-ups scare your customers away?
You have a great product or service, but who are your customers and how can you reach them? Take SBA's FREE online course for an overview of how to identify your customers and how to market to them.
How to Buy a Business
Are you thinking about buying a business? Take SBA's FREE online training for an overview of how to determine the value of a business and how to transfer ownership of a business.
Are you thinking about securing a loan for your small business? Take SBA's FREE online training for an overview of how to prepare a loan package.
Launch the course
Blogs and Recorded Business Training Videos
Answers to 5 Questions about Overtime Rules
Recorded webinars from SCORE
SBA Learning Center