SBA Monthly Webinars

Upcoming Webinars – November 2019


Become a Better Business Using 3 Top Marketing Trends

Thursday, November 7, 2019 from 1pm to 2pm EDT

The average consumer, and that includes every small business owner, is bombarded with approximately 5,000 ads every day. So how do you break through the clutter?

This webinar presented by marketing expert Sandra Holtzman will provide immediately actionable ideas that are trending right now to firmly plant your product or service in consumers’ minds.

You will learn:

  1. How applying the new rules of branding to your business will keep you current

  2. Why storytelling is not only breaking through the clutter but clutching the minds and wallets of customers

  3. How experiential marketing involves your customers emotionally with your products and why that’s important





SBA Programs for Veterans looking to start or grow their business

Tuesday, November 12, 2019 from 11am to 12 noon EST

This class covers the programs and services the Small Business Administration (SBA) offers to veterans to help start and grow a business. Although the SBA is usually associated with loans, this overview will run through the SBA Loan Programs as well as our other programs and services including Counseling, Export Assistance, Government Contracting, SuretyBonds, and Disaster Assistance. Some of these services are for all businesses, while others are specifically for veterans.




Angel Investing 101- What is an Angel Investor and Does My Business Need One?

Tuesday, November 12, 2019 from 1pm to 2 noon EST

Funding is a key component to the growth of any startup.  Your business needs prototypes, patents, trademarks, a website, inventory and much more.  With so many different types of funding options available, do you know which is best for your business?

In this webinar, Chief Merchandise Officer for SLC Group Holdings Dara Trujillo will share fundamental aspects of Angel Investing that will help you easily determine when to seek out an Angel Investor and why.

You’ll learn: 

  • What Angel Investors look for?

  • How to prepare for and talk to an Angel Investor

  • How to find investors?

  • The myths, pros and cons about investors




7 Ways For Your Small Business To Make Money on Amazon

Thursday, November 21, 2019 from 1pm to 2pm EST

Millions of small and medium-sized businesses from around the world are selling on Amazon. Yet this is not the only way you can benefit from this massive retail giant.

Join this webinar presented by inventor, entrepreneur and eCommerce expert Tara Darnley, who will share the 7 key ways your business can use Amazon as a channel to grow your revenue as a product or service provider.


Participants will learn:

  • Top categories to sell on Amazon

  • How you can use your expertise/skill to profit from Amazon

  • Trending services that will do well in 2020

  • Profiting from Amazon as an influencer

  • And more




Show me the money - Financing options for your small business

Tuesday, November 26, 2019 from 11am to 12pm EST

This class discusses the multiple sources of capital for starting and growing a small business. The pros and cons of the funding sources are reviewed. Topics to be discussed include familiar options such as self-financing, funding from friends & family, and partnerships. Other sources are reviewed such as:

• Small Business Loans

• SBA Loan Guaranty Program

• Microloans

Some less conventional financing sources along with their pros and cons are also discussed, including selling equity (shares), venture capital, angel investors, and crowd funding.





Year-End Tax Planning for Your Business

Thursday, November 14, 2019 from 1pm to 2pm EST

While the year is winding down, there is still time to take actions that can favorably impact your tax bill for 2019. These actions relate to your employees, your customers, your equipment, and your operations.

Attorney and prolific author Barbara Weltman will discuss  the continuously changing tax law landscape, with new rules from the Tax Cuts and Jobs Act, as well as other legislation and IRS pronouncements.

You’ll  learn:

Which tax breaks apply to you and how to nail them down now

  • How investments in equipment and machinery can produce significant write-offs
  • What retirement plan options to consider
  • Which type of health coverage arrangement should be used




Next Level Branding Hacks to Promote Your Business Online

Tuesday, November 19, 2019 from 1pm to 2pm EST

Sometimes a brand works in the “real world” but fails when online.  The digital world is vast and today’s customers are getting younger, more tech-savvy, and informed. Selling a product or service to consumers who are smarter than ever before is tough, challenging, and requires a higher level of creativity.

In this session, presented by digital marketing expert Juntae DeLane, you’ll learn advanced tips to create better digital branding which will improve your customer acquisition.

Some of the next level strategies being covered will include:

How to properly build a digital brand

  • Leveraging mico-moments on social media to increase visibility

  • The shift in consumer behavior that impacts your content strategy

  • Creating content that social media algorithms actually like

  • Why it’s no longer about products and services, it's about brands

  • How to shift from being transactional to experiential





Marketing Mistakes That Can Haunt Your Business

Ghosts, goblins and ghouls aren’t the only things that can haunt small business owners. Many entrepreneurs fall prey to some common marketing mistakes that can have terrifying results for their businesses. Are you letting one of these marketing mess-ups scare your customers away?

Read more 



Market Research

You have a great product or service, but who are your customers and how can you reach them? Take SBA's FREE online course for an overview of how to identify your customers and how to market to them.

How to Buy a Business

Are you thinking about buying a business? Take SBA's FREE online training for an overview of how to determine the value of a business and how to transfer ownership of a business.

How to Prepare a Loan Package

Are you thinking about securing a loan for your small business? Take SBA's FREE online training for an overview of how to prepare a loan package.

Launch the course



Blogs and Recorded Business Training Videos







Answers to 5 Questions about Overtime Rules




Recorded webinars from SCORE - https://www.score.org/recorded-webinars


SBA Learning Center - https://www.sba.gov/learning-center


About the Author


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Enhance the quality of life in Highlands County by attracting a diversity of new businesses; increasing industrial investment while facilitating the retention and successful expansion of existing business and industry.

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Economic Development
Highlands County Board of County Commissioners
(P) 863.402.6906
(F) 863.402.6651